New Jersey Devils Social Media
I had three separate stints, two internships and a full-time position, with the New Jersey Devils and Prudential Center social media department.
As an intern, I created content to engage fans via social media platforms including Facebook, Twitter, YouTube, Vine and Pinterest on behalf of the Devils and Prudential Center. Additionally, I established the Devils Pinterest profile, growing into the most “pinned” sports organization, with over 1000 “pins.” I helped oversee the Devils Generals, 25 volunteer fans, who served as brand ambassadors.
On game days, I managed the Digital Zone and collected data through iPad rentals, Kid’s Club sign-ups and First Game Certificates. I assisted in running the silent auction during home games, which netted $275,000.
In the nine months with the Devils Arena Entertainment I was an intern, I helped the Devils Facebook grow 55,739 likes and the Devils Twitter grow by 49,906 followers through unique content and games.
In my full-time role, I created daily social media content calendars for the Devils and Prudential Center platforms, while also designing graphics in Photoshop. I was part of the team that helped the @NHLDevils Twitter grow by 32,348 followers and the Devils Facebook increase by 16,684 likes in the span of six months. I managed six interns in the social media department, by editing and reviewing posts for various media platforms from coworkers and interns. I led a successful campaign for Martin Brodeur surrounding the EA Sports NHL14 Cover Vote through the use of Facebook and Twitter posts containing photos and videos.