Minnesota Wild Instagram
I took over the Minnesota Wild Instagram account in November of 2013 when the account had around 29,000 followers. With my photography, graphic design and video abilities, I have grown the account by 1002% or 291,884 followers.
To bring in revenue, I worked with our corporate partnerships department to sell Instagram posts. During the 2016-17 season, 598 posts were sponsored or attached to another brand to bring in revenue. Thirty-five million unique accounts saw the 598 sponsored Instagram posts with nearly 2.8 million engagements. Each Instagram post has become valuable to the Minnesota Wild brand, its partners and the community.