In an effort to join forces with the NHL's league-wide initiative, You Can Play Project, the Minnesota Wild hosted its Hockey is for Everyone Night in February of 2016. You Can Play's mission is about inclusion in sports. I conceptualized, produced/directed and executed the You Can Play native language video for social. I invited players to show their support for You Can Play by saying a message in their native languages.
Additionally, players held signs that I then made into a poster to give away on Twitter. A version was also donated to You Can Play Project to be auctioned off with funds going to their cause.
If you can skate, you can skate. If you can shoot, you can shoot.